Takeda Business Solutions (TBS) is the shared services arm of a large biopharmaceutical company. They tasked IBM with creating a refreshed look for their Employer Value Proposition that would appeal to a younger demographic and highlight the dynamic culture of their teams. In addition, TBS wanted to emphasize that their work impacts the lives of Takeda patients all around the world. So I developed a concept that used angled boxes to represent the positive and forward-thinking workplace that TBS has created and used bold colors to make the new EVP slogan “Power of Experience” really feel powerful.
Employee Value Proposition Section
Employer Brand Guidelines
Interactive Branding
