Takeda Business Solutions (TBS) is a shared services arm within Takeda that partnered with IBM with to create a refreshed look for their Employer Value Proposition. It needed to appeal to a younger demographic and highlight their dynamic culture. In addition, TBS wanted to emphasize their work impacts the lives of Takeda patients globally. I developed a concept that used angled boxes to represent the positive and forward-thinking workplace that TBS has created and used bold colors to make the new EVP slogan “Power of Experience” really feel powerful.
Employee Value Proposition Section
Employer Brand Guidelines
Interactive Branding
